Company Culture: Founded on Solid Values

Company culture contributes greatly to business success.
Our culture as a business is shaped by the values we embrace.
We believe in striving for excellence in all that we do.
Excellence inspires others and helps everyone to own their work.
These values make Boom Demand a great place to build a career!

What does culture mean to you? Every company has a culture, just like every village, every church, and every country in the world. Culture happens wherever groups of people gather with at least one thing in common. It happens whether or not you try to shape it positively or negatively. Company culture is important to understand because it affects the success of each organization.

Sometimes people say that every culture has equal value. When we’re talking about national cultures and traditions, you might be able to make that case. We think, however, that some cultures are more conducive to personal and organizational success than others. There’s also such a thing as toxic cultures that hurt people, and which should be avoided or reformed. Good cultures are beautiful, though, and these allow art, science, and faith to flourish together.

What’s our Company Culture all About?

At the fundamental level, we strive to build a tribe within Boom Demand. We’re united by common values and interests. Typical business activities are important, of course. We’re definitely interested in making as much money as we can. But it’s not just about that.

You see, we believe that nothing is more valuable to us than our integrity as people. We know that trust is the basis of good salesmanship. That’s why we’re careful about the clients we work with, and the campaigns we engage in. We do everything aboveboard. That’s not just so that both our clients and their customers know they can rely on us. We do it because it’s the right thing to do!

We do that by focusing on three core values that we strive to instill in everything we do. We expect each member of our tribe to live these values in both their personal and professional lives.

Excellence

What does excellence mean to you? For some of us, excellence is all about always learning, and always applying what we learn. In that way, we always grow stronger and more competent and more capable. Excellence means constantly polishing and refining our efforts so that our work always does more for us.

For Jacob Munns, our CEO, excellence is like what happens when you walk into a clean bathroom. This may seem like a kind of funny comparison, but think about it: usually, you don’t think of bathrooms as a very clean kind of place, right? But when you walk into a bathroom that’s spotless and smells like heaven, you know that someone, somewhere, has done a truly excellent job. They’ve scrubbed and wiped it down from top to bottom and left nothing behind.

That’s what excellence is, and that’s how we do our work. We leave nothing to chance. We’re diligent, and we use our skills in the best ways.

Inspire Others

Working with that level of excellence translates into something more. We seek to help everyone around us do better. When we work with excellence, we’re able to inspire others to do the same. This is how company culture really starts to flourish. One person can be excellent and surrounded by mediocrity, but it’s better when everyone begins to work according to their maximum potential.

So that’s why we encourage each other. We promote good ideas, we implement best practices, and we have a lot of fun doing it! The result is a workplace that we enjoy going to each day. Working in our offices, it’s not just a question of completing tasks. It’s a matter of working with friends to accomplish great things and make business better for everyone.

Act Like an Owner

We keep ourselves accountable. we are responsible to our clients, to each other, and to ourselves. When we take on a project or a task, it becomes ours. We take ownership of the process and our hive of activity. That doesn’t mean that we can’t ask for help when we need it, or that we can’t share each other’s burdens, though.

What it means is that we do everything we can, as individuals and as a tribe, to achieve our goals with integrity. Our performance reflects our dedication, and our willingness to do our best work, all the time. We help each other when our fellow tribe members need or ask for it. That’s how our company culture becomes a web that connects us deeply.

Careers With Boom Demand and Boomsourcing

If you want to work in a place that embraces these kinds of values, visit our careers page to see how you can contribute. These values are essential parts of all the work we do for our clients.

We also enjoy the benefits of working in beautiful places. Opportunities for fun and relaxation surround us, in addition to our vibrant company culture. Apply today!

Sales Development Strategy Points

The beginning of sales development strategy is niche expertise.
Good sales development builds your brand all along the way.
Phones are critical, but social media activity generates warm leads.
Powerful tools improve the overall efficiency of the sales cycle.
Boom Demand makes it simple to scale new customer growth!

No company operating in the modern B2B space is likely to be successful without a comprehensive sales development strategy. The nature of sales tactics has changed dramatically during the past decade. Simply making a hundred prospect calls per day isn’t going to cut it anymore. Customers are harder to reach and have more options than ever before. That makes the way you reach out to them the first and perhaps most important way to distinguish yourself from the competition.

Authority Figures?

One of the first things that every potential customer looks for is expertise. They want to be sure that they can trust the information you provide. They want to feel confident that you understand their industry and their particular business. They’re not going to want to hand over their money to you if you don’t know what you’re talking about.

Of course, if your company is new to the industry in question, it can be tricky to establish your credentials. They say first impressions are the most important. When you get somebody on the line, you only have a few seconds to establish your authority with them. So how do you do that if your customers have been in business longer than you have?

Having authority is really a highly subjective issue. It has a whole lot more to do with what the person you’re speaking with perceives rather than what you actually know. And one of the most important aspects of being a leader is humility. You have to recognize what you simply don’t know. But this doesn’t mean that you have to lack confidence regarding what you do know. That confidence is what most often comes across as having authority in the eyes of others.

Experts in Your Niche

An individual SDR might not technically be as much of an expert on a particular product or service as, say, your own company’s Chief Product Officer. A skilled SDR can, however, convey just as much natural authority when speaking with a prospect. This is true as long as they know what they need to know and can explain it with confidence.

That’s why Boom Demand SDRs are always experts in the niches that our client companies serve. They receive constant training and feedback from our top sales experts. We provide them with access to all the materials they need to understand our clients’ products and services. That enables them to help prospects understand them as well.

High-Power Demand Generation

This expertise translates to more than just successful sales calls. By using multiple methods of engagement, a good sales development strategy will have effects that go far beyond closing deals on new contracts.

Through using their time effectively, SDRs can actually drive the conversation that surrounds your brand. When establishing themselves as experts, they also establish your brand as a source of expertise. This means that people will start to keep your brand top-of-mind even if they don’t purchase immediately. They’ll turn to your representatives and your content when they have questions about how they can work better.

Not only do SDRs find prospects that are already qualified, but they also help qualified prospects find you. Referrals and word-of-mouth marketing are incredibly powerful tools. A particular prospect may not be qualified for your services at the time we contact them, but they probably know somebody else who is.

The Mechanics of Sales Development Strategy

While we’ve pointed out multiple times that the sales process is not just about phone calls anymore, having personal conversations with prospects is still one of the critical pillars that support the sales funnel. Each representative strives to have a meaningful conversation with as many prospects as possible, each day.

What makes that happen, though, is not that anybody’s dialing hundreds of random numbers for hours and hours on end. Meaningful conversations can start anywhere, but they’re most likely to happen when a relationship already exists before the first digit is dialed.

This is why social media outreach is so important to an effective sales development strategy. By actively participating in LinkedIn and other social media networks, every sales representative can establish themselves as a personal authority in the relevant B2B niches before anyone ever hears their voice. Not only can they establish expertise, but they can also help spread your brand and its benefits across the internet.

Highly Efficient Sales Enablement

No part of an effective sales development strategy happens in a vacuum. Having a system of organization is key. For maximum success, a lot of moving parts have to work in a coordinated fashion.

One way we do this is by following an optimized cadence of contact points over the course of 19 days for each prospect. Boom Demand SDRs also use modern tools like Salesloft to simplify and organize every activity that they carry out. Everything from individual phone calls, social media outreach messages and posts, and customized emails follow an adaptable but firm schedule.

This ensures that every potential prospect receives the full measure of attention they deserve. No lead gets left out, and we provide everyone with the maximum opportunity for a fruitful business relationship.

Leveraging the Sales Development Strategy of Boom Demand

Implementing a sales development strategy is about making sure that you can use your own resources in the most efficient way possible. We take the time to carry out cold outreach and warm up other leads so that you don’t have to. You can focus your energies on building relationships with people who are already interested and what you provide.

It’s one more way to ensure that your organization is truly able to become the best player in its niche.

Contact Boom Demand today to start making it happen!

Effective Lead Generation Strategies to Implement Now

Effective lead generation strategies result in higher-quality interactions
Personalizing emails and focusing on opt-in lists brings in more interested leads
Active social media posting and blogging help build brand exposure and authority
Old-fashioned networking, both one-on-one and in groups, makes it even more personal
Boom Demand specializes in lead generation strategies so our clients don’t have to!

If your business isn’t quite booming the way you’d like it to, you may need an infusion of new blood. By that, we mean customers and clients. No business can grow for very long without a continued influx of sales. Getting sales, of course, requires having leads to follow up on in the first place. There are both good and bad ways to get leads. The bad ways will get you leads that aren’t very interested in what you have to say. Effective lead generation strategies, on the other hand, provide you with a constant stream of people who want to know more about what you offer.

Let’s take a look at some of the ways that traditional lead generation strategies can be made even more effective.

Personalize Your Email Marketing

Email marketing has been around for decades now, and so has undesirable spam. Marketers know that the best way to reach their prospects by email is to make sure that those prospects already want to receive their messages.

There are a couple of ways to go about this. Some unsolicited cold email may be unavoidable, but the key to using it effectively is to respect the wishes of those we communicate with.

When we reach out to somebody who then asks not to be contacted again, we should do as they request and remove them from our list. Those who don’t ask to be removed, however, may turn out to be excellent prospects in the future, or refer us to somebody else who is.

Another important strategy for using email relies on opt-in lists. We can create these lists using our websites, including blogs and social media.

By providing landing pages with clear calls to action, we can invite site visitors to share their email address with us in exchange for a subscription or a download. This way, we provide something of value to them in exchange for something of value to us.

Anybody who subscribes to one of these lists, and continues engaging with the content, is a great candidate for direct personal follow-up. And that personal aspect is crucial.

To use this technique as one of your more effective lead generation strategies, follow-up emails should be crafted with the specific prospect in mind. It’s okay to use canned form emails, as long as they provide space to include the person’s name, and some specific interests they might have. It should take a moment, at least, to personalize an email.

Double Down on Social Media

Another important way to generate leads that are valuable to your company is by leveraging social media more effectively.

Social media isn’t just something that your workers use to kill time in between prospect calls. Everybody on your team should be actively reaching out to potential prospects via social networks.

We really like the “$1.80 strategy” that Gary Vaynerchuk recommends.

At a minimum, you or a social media specialist that you hire should be researching trending topics, especially on LinkedIn, and leaving your “two cents” on at least 90 posts per day. That’s nine each across the top ten hashtags that relate to your business.

This will take some time, and it’s important for your comments to be relevant and thoughtful, and not spammy. The benefits of doing this, though, are dramatically increased exposure for your brand, and the greater authority that you’ll carry with your prospects.

You’ll also learn a lot from the content you consume in the process!

These tactics apply to other social media networks as well, such as Instagram and even Facebook, to a degree. Facebook can be especially useful for local businesses looking to connect with their neighbors.

Write a Consistently Helpful Blog

Something else that you should definitely do as part of a series of more effective lead generation strategies is to write a truly useful blog.

Although you should post consistently, quality is far more important than quantity. If your blog posts provide truly valuable content, answer customer questions, and help educate potential prospects, you will gain more interested potential clients.

Similar to the benefits of increased social media activity, authoritative blogs provide you with credibility. That credibility translates to trust. Trust becomes sales and sales become revenue.

Make sure that every post you write includes links and quotes from other authoritative sources, and that you do your research. Search engine optimization is important so that people can find your information. It’s more important, though, to keep them there once they arrive, by ensuring that they can trust you.

Network in Person and in Groups

Another way to generate more leads, one that marketers often overlook in the information age, is the value of old-fashioned networking.

There are so many benefits to meeting in person that you just cannot get from online interaction. One-on-one networking gives you and your prospects the opportunity to get to know each other on a more intimate level. This is an important way to discover how well you’ll be able to work together.

That compatibility can greatly affect the amount of value that you can provide each other. The relationship between a business and their clients is a partnership of sorts because both sides do truly provide something of value to each other, or at least they ought to. A relationship that doesn’t provide value to both parties is not usually one worth maintaining.

In addition to this kind of personal networking, organized events can be of great value.

One excellent strategy you can employ is for your top salespeople and executives to volunteer to be presenters at an organized networking event. Not only will this exposure provide you access to numerous potential prospects, but it will also bolster your authority within your industry.

Never let an opportunity to meet people you can help, and who can help you, pass you by!

Implementing Effective Lead Generation Strategies With Boom Demand

Effective lead generation strategies come at a cost. There’s no getting around that. It requires more effort than simply purchasing a list that somebody else put together. But that list might not even be relevant to your industry. And that’s what makes the extra effort worthwhile.

Boom Demand’s lead generation strategy revolves around helping our clients build quality lead generation programs at a lower cost.

Our specialized teams of professional sales development representatives help implement outreach strategies across multiple platforms. They specialize in Sales Development, Demand Generation, and Top-of-Funnel Lead Generation so that you don’t have to.

With our help, you can build up your authority and your client base while still focusing on your core competencies and your bottom line.

Contact Boom Demand today to find the right customers for you!

Top of the Funnel Lead Generation Strategy Tips

What is Top of the Funnel Lead Generation?

Top of the funnel lead generation should be the first step of your sales process.
You need to get people interested in your products through easy-to-find content.
It’s important to leverage social media as much as possible, especially LinkedIn.
Leads that this process generates become prospects when you reach out to them.
Boom Demand helps clients scale by optimizing lead generation and sales efforts!

What’s top of the funnel lead generation all about? It’s important to understand this initial stage of the sales process, and how it relates to your marketing efforts. What do you have to do to succeed here, and how? We’ll also take a look at how Boom Demand can help.

Building Momentum

The key concept to understand when we’re talking about top of the funnel lead generation is that this is how you drive interest in your products in the first place.

You need to generate content that your prospective clients will be able to find online. This content doesn’t need to be excessively detailed. The main thing is to build awareness and interest.

Later down the road, you’ll be able to educate your prospects further. That’s where sales development representatives and downloadable content come in. For now, though, it’s just about giving people a little taste of the benefits they could enjoy with your service.

The one really important key is that you want your content at this stage to be highly engaging and even entertaining. The reason for this is to get people to come back for more. The top of the funnel has a lot to do with top-of-mind as well.

If your content is engaging and entertaining, visitors that happened across it once will remember it. When they have a need for your solutions, they’ll come back. Likewise, for somebody who is actively looking for the kinds of services that you provide, you want to make sure that you hook them right away.

Another major aspect of the kind of work that goes into top of the funnel lead generation is the way that your blog and website themselves are optimized. Of course, you need to generate the content that search engines will find, and work to build links between yourself and other companies and individuals who can recommend your services. Even more important than that, though, your website simply needs to be easy to navigate and clearly understandable. If it’s not, prospects will leave just as fast as they arrive.

Leveraging LinkedIn and Other Socials

You also are going to want to implement a powerful social media strategy. Not only do you want to have an active content-generating presence on LinkedIn, as well as other social media platforms, you need to actively interact with your potential customers.

Gary Vaynerchuk has been talking a lot recently about the incredible organic potential of LinkedIn in particular:

“The $1.80 strategy is a concept I came up with a couple of years ago when people were asking me how to build audience on Instagram.
“My advice was to find the top performing posts in your space by searching relevant hashtags or looking at the “top posts” in your area — and add your “two cents” in the comments.
“Not fluff comments that so many bots leave, but something meaningful that shows that you actually consumed the piece of content.
“Do that 90 times a day, and you’ll start building a community and a personal brand.
“What people don’t realize is, the same strategy can apply to LinkedIn.”

(From “LinkedIn Marketing Strategies” by Gary Vaynerchuk)

This strategy will ensure that you and your company representatives will be able to drive exposure for your company across a wide audience.

Inbound Connects to Outbound

Top of the funnel lead generation is mostly about inbound marketing. Not so surprisingly, though, it ties in closely with your outbound sales efforts.

Once you have the necessary content in place, or even as you’re still developing it, you should have your professional sales team actively reaching out to potential prospects. The marketing content that you develop along the way can serve a double purpose as sales collateral, too.

This outbound sales strategy is where Boom Demand specializes.

Not only do we help our clients optimize their top of the funnel lead generation strategies, but we also proactively reach out to those leads to accelerate the whole sales process.

Our SDR teams work throughout the day to contact as many potential customers for our clients as possible. They do cold outreach over the phone, email, and social media. They schedule appointments for interested prospects to speak with your in-house account executives.

All of this saves enormous amounts of time and resources for our clients. Our work enables them to scale their businesses faster!

Contact Boom Demand today to enjoy the same benefits!