All About Outsourcing Your B2B Lead Generation
- Lead generation involves many time-consuming marketing and sales activities
- Customers don’t look for the same criteria that concern sales managers
- First impressions from lead generation strategies can make or break a conversion
- Boom Demand provides powerful and effective B2B lead generation outsourcing
There is absolutely no shortage of advice available online about how to effectively market to your potential business partners and customers. Much of it revolves around the same strategies. Make sure you have outrageously good email subject lines. Don’t forget to post on weekends and at the right time of day on each of your social media platforms. Use video, but don’t make it look like a commercial. And content, content, content. Content is still king; you gotta have lots and lots of great and useful content that touches on all the right keywords without being too salesy. But who the heck has time to do all of this? If you’ve found yourself asking that question, that’s a good sign you might want to consider B2B lead generation outsourcing.
What Customers Want VS What You Want
As a person in charge of your company’s sales efforts, you may be most concerned with making sure that the company puts its best foot forward. You want to be certain that everyone on your team has the tools they need. You also want to avoid wasting time and other problems that could slow down the entire enterprise.
While those are important goals, and the tasks that surround them are essential, there’s one very big problem causing a huge disconnect.
That’s not what your customers care about.
This may seem shocking at first. “Of course they care about these things!” you may say. If the company goes belly-up due to poor sales, where will they get what we provide?
And yet, the market is vast. You have competitors who would fill in the gaps. Your customers would not go unserved.
So what makes the difference now? What stops your customers, your lifeline, your fuel for growth, from going elsewhere?
It’s what they really care about. It’s how much they trust your brand.
Customers who have to deal with the ins and outs of their own businesses and personal lives may never look at your company the same way as you do from the inside. There’s a good chance they might be able to understand your issues, as many of them might be in similar positions in their own organizations, but their interaction with you is for a different purpose. For them, it’s all about getting this product or service and having it be worth the money. That means you’ll have to convince them first. Will they buy from you if they don’t trust you in the first place? And how will they know they can trust you before they ever see that product or service working for them?
Well, how did you find each other?
How B2B Lead Generation Outsourcing Can Work For You
They say that first impressions are the most important. As humans, we have a tendency to form judgments about the people and organizations we interact with from the very first moment of our first encounter.
“We tend to get attached to our initial impressions of people and find it very difficult to change our opinion of them, even when presented with lots of evidence to the contrary. As a result, it’s important to be aware of how we come across to others during a first meeting. Then we can employ impression management skills—modulating any irritating traits and accentuating our strengths—to ensure that people have a more favorable opinion of us.” — Psychology Today
That’s why the way you first meet your customers matters so much. In other words, you have to consider the impression that your lead generation strategy makes on the people who end up buying from you. Perhaps more importantly, what impression has it been making on the people who are not buying from you?
If you find that you’d like to improve the impression you give people when they first meet your brand, B2B lead generation outsourcing may be the key. Outsourcing essentially means letting someone else do for you something that they are more experienced at doing. This results in greater efficiencies and lowers costs, which should appeal to your bottom line. It also means that the company you outsource to is more likely to already be familiar with current best practices and the latest innovations in the field. That means you’ll have all the benefits of experience and creativity on your side, but at a much lower cost than doing it yourself in-house. What’s not to like?
Why Boom Demand is an Awesome Lead Generation Partner
It may seem counterintuitive, but what we’ve discovered over the years is that the difference between B2B and B2C is really quite superficial. At the end of the day, we’re always talking about relationships between individual people. In both B2C and B2B interactions, the people you want to reach are consumers of online content looking for solutions to their problems. Whether the problem is a domestic need or a critical business issue, the way to reach people is the same.
You provide content that answers their questions, that entertains them, that tells them a good story, and they’ll provide their contact information. If they like your email subject lines, they might go for more. If your social media presence is fun and engaging, you’ll build brand awareness among both end consumers and potential partners.
Boom Demand leverages these characteristics of human nature when our sales development representatives call and email and post online. With Boom Demand B2B lead generation outsourcing, we find people for you, and we help them find you. For those who want to get closer to you, we set appointments for them to have a conversation with you or your sales team.