The process of sales development lead generation can be frustrating if you don’t have the right resources on your side. Boom Demand and Smart Funnel together provide solutions that make generating and contacting more viable prospects much easier. Based on our expertise in this area, here are five ways any business can get more and better leads for their sales development efforts!
1: Curated Lists Accelerate Sales Development Lead Generation
One of the first pieces of advice that you often get regarding sales development lead generation is not to rely heavily on purchased lists. This is good advice, because most of the time, those kinds of lists are filled with outdated information. They can also be wildly inaccurate in many other ways, too. Using them can damage your brand and result in a highly unproductive sales process.
The only problem with this advice is that it doesn’t take into account just how long it can take to ramp up other lead generation strategies. If you can’t buy a list, but you also aren’t pulling in enough leads from your organic funnels, what are you supposed to do?
There is an alternative that still lets you accelerate your sales process with limited resources. One of the most important services that Smart Funnel provides for clients is its curation of lead lists. That means that the lists have been carefully processed to ensure greater accuracy and usefulness. Smart Funnel agents work their way through a list to check whether the information it contains is up to date, and relevant to the market needs of each client before handing it over. That means that clients can scale up their sales operations much faster, with a greater degree of accuracy and effectiveness.
2: Diversified Content Helps Bring in More Leads from a Wider Market
It’s almost an article of faith in the world of marketing that “content is king.” At least in recent years, the best way to reach out to new potential customers is by providing useful and beneficial content for potential prospects to find when they search online for information relating to their problems. In most cases, this has come to refer to writing blog posts and generating other types of written content.
The key to making this sales development lead generation method more powerful is to use the content you’re already creating as source material for content in other media types. You can also shift your main content creation efforts to focus more on core material that can then be recycled across all media types and platforms.
For example, instead of focusing primarily on writing blog posts and downloadable ebooks, a company could focus its content writing efforts on generating a podcast script, or on arranging video interviews with company executives and top customers. The material generated from either the transcript of a podcast or the entire body of an hour long video interview can then be cut and pasted and spliced and recycled into smaller clips, tweets, series of blog posts, and all kinds of other smaller content items that can be shared widely across social media. This kind of effort vastly augments the power of the original work that goes into creating the content.
3: Social Media is a Force Multiplier and a Relationship Starter
Speaking of social media, companies should make sure that they have an active presence on every social network that’s relevant to their market. And this is about so much more than just making sure that you post content on a regular basis.
It’s essential to use social media to interact directly with people you want to become your customers. You need to be looking up keywords that have to do with your solutions and the problems that they can solve, and interacting with people who are posting around those keywords. It’s important to both comment on and like their content, as well as share it with your followers. It’s mutually beneficial, and it’s a great way to build both B2B and B2C relationships. Those relationships can flourish into those customers becoming ambassadors for your brand! This is one of the most important ways that Boom Demand’s SDRs build up client brand relationships.
4: Affiliate Publishing Links Spread Out the Work of Sales Development Lead Generation
Another important method of augmenting sales development lead generation efforts is to partner with affiliate publishers who can share your content, or otherwise help promote your brand. This draws in leads from a variety of sources, and carries the added advantage of built-in audiences that trust those publishers already. Smart Funnel works with affiliate networks to help clients increase the reach of their brand in this way.
5: The Combined Sales Development Power of Smart Funnel and Boom Demand
When all is said and done, the ultimate goal of any sales development lead generation effort is to find people who can become long-term customers. This involves both gathering data that you need, and then acting on it.
Boom Demand’s teams of sales development representatives are experts at acting on it. They leverage all the modern communications tools and techniques that lead to success in contacting leads who can become prospective customers. If you’re looking to scale your business operations through increased sales growth, be sure to reach out to Boom Demand today. And if you need an extra boost, Smart Funnel will help you provide clean and reliable data for your Boom Demand agents to call on!