To personalize lead generation via automation is one of the most important growth strategies any business can use. Any time that you can automate a process like that, you’re able to save both time and money. You can grow your business and expand your customer base by doing more with less! It frees up your best employees to do more of the work that machines can’t.
Why You Need to Personalize Lead Generation
Long gone are the days where a business could expect to grow by cold-calling a list of random people. Customers have much higher expectations for their service providers now.
They are rather picky, in fact. We’re living in an age of online reviews for everything and computers in every pocket. It’s easy for customers to do their homework and figure out whether a purchase is in their interests or not.
It’s important to personalize your lead generation so that you can get ahead of that game. Not that you want to sell customers anything they won’t find useful. In the long run, that’s a way to shoot yourself in the foot.
Personalizing lead generation means not wasting time. You don’t need to appeal to those who won’t ever enjoy your product or service. It’s about finding the people who are or could be most interested in what you’re selling.
How You Can Personalize With Tags
The process of personalization depends a great deal on the benefits of automation. Some initial setup is always necessary. Once the process is ready to run, though, it will save thousands of hours of work.
One of the ways such a system can work is by using tags within your CRM software. These tags record data gathered from users as they interact with your online content.
As a user goes from casual visitor to browsing more content, the software notices.
Some visitors may go as far as indicating an interest in buying, but end up abandoning their cart. Others do go on to buy, and may even come back for more.
Your CRM will take note of these differences. It assigns a tag to that prospect’s file based on them. That allows you to create campaigns to market in an appropriate way for each type of visitor.
This is instead of having to figure out what emails to send to which customers. It avoids the worse problem of sending out a blanket message regardless of interests. You can reach out to each prospect on a personal level.
Boom Demand Lead Generation Solutions
It’s one thing to have a strategy in place to personalize lead generation. It’s another thing to actually do it. The process we’ve described here seems simple, but setting it all up can get technical.
Relying on sales enablement solutions like ours can be a lifesaver. Our experience makes it easy for us to set up personalized campaigns. That’s how we drive business growth in a smart way.
