Business owners often wonder what are the best ways for them to find their next customers. We’ve all heard of lead generation before, but in some cases, you may not know how to focus your efforts. Certain lead generation tools help you sort ordinary visitors from interested potential customers.
Opt-in Forms
Opt-in forms are one of the simplest forms of lead generation that you can include on your website. They cut right to the chase! Do you want to receive information or contact from us, yes or no? Anybody who fills out one of these forms is definitely interested. They want to learn more about what your company can do for them!
Email Marketing
Sometimes people don’t want contact from a salesperson right away. More than sometimes, it’s most of the time. Email marketing helps break down those barriers. In exchange for contact information, you provide valuable content on a regular basis. If the content is useful enough, and it proves the value you offer, subscribers convert from leads to customers.
Pop-Ups
Those of us who have been on the internet since the 90’s think of popups as a dirty word. We remember the dark days before ad blockers. Loud and obnoxious pop-up advertisements would appear. They would obscure the content and try to trick you into clicking them.
Modern pop-ups are not like that. In this case, we’re referring to the ones that appear as part of a website user experience. These pop-ups keep your attention on the page that you’re on, rather than distracting you from it. They can be effective lead generation tools because they provide a second chance. Pop-ups integrate with the other tools we’ve highlighted here. They include opt-in forms or email subscription links before you leave the page. They can also be a call to action right when you arrive. With that, you know from the start what the purpose of the company’s website is.
Each of these lead generation methods has advantages and disadvantages. Not all will be right for your brand. At Boom Demand, we can help you carry out a plan that works best for your business. Contact us today to enjoy all the benefits of our sales enablement solutions!
