When they need to boost sales fast, it’s common for companies to buy a list of leads they can contact. This is a quick fix, and it can be inexpensive, but there are risks. Calling on irrelevant and outdated leads can hurt your brand’s reputation. It’s much more effective and powerful to focus on leads that you know are accurate and interested. These five lead generation methods can help you accomplish that.
1. Opt-in Email Marketing
Email is the granddaddy of digital lead generation methods. The best way to send sales emails is to invite website visitors to volunteer their email addresses and give you permission to send them information, usually in exchange for a valued piece of content.
Of course, this means that you need to have multiple forms of interesting content and ways to help prospects discover it, but it all comes down to this. People who give you their email addresses are more likely to buy something than people who haven’t.
2. Affiliate Networks
Another powerful digital lead generation strategy is affiliate marketing. Like any strategy, it has both its benefits and its drawbacks, but overall, it sort of kills three birds with one stone.
By joining an affiliate network, you can get your offers in front of more eyes, you can bask in the authority and endorsement the affiliate publisher lends to your brand, and that publisher can earn commissions. What’s not to like?
3. PPC Ad Campaigns
By now, we can almost say that this is one of the good, old-fashioned lead generation methods. There are now adults in the world who have no idea what it was like before the internet had become a part of everyday life.
Simple and unobtrusive but compelling online ads are still an important way for companies to build both brand awareness and overall sales. The big issue now, though, is making sure that your ads are optimized for display on mobile devices!
4. Traditional Networking Events
There’s no place like a trade show! Or a conference in a hotel ballroom, or a fun outdoor get-together where you talk shop.
Attending and organizing these sorts of events in person can be one of the best ways to discover new prospects, or learn more ways for how to find them.
5. Outbound Sales Enablement
Essentially, what we’re talking about here is sales development, including making cold calls.
Sales enablement is about a lot more than just cold-calling, though. Effective SDRs like our teams at Boom Demand spend significant amounts of time connecting and building relationships with prospects over social media networks like LinkedIn.
It’s important to go to where your prospective clients are and where they want to be. That includes wherever you can bump into them, whether on or offline!
Boom Demand helps clients enact and follow up on lead generation methods like these. We provide a smooth transition from finding each lead and bringing them all the way to your sales closers. Give us a call and tell us about your lead gen and sales enablement needs. We can show you how we’ll boost your results both fast and well!
