How to Generate Demand for Your Software Products
Every product and service offered by every company in the world represents the solution to a specific problem. The very core idea of business is doing something useful for someone else in exchange for something useful to yourself. The big question in the mind of every businessperson, though, is this: who am I helping? This question is especially critical for software providers right now. Since the massive rise of the internet within our lifetimes, there’s been an explosion of new programs and platforms that have turned ancient problems into simple tasks. In this ocean of innovation, it’s often hard for new solutions to get noticed by the people who need them. Software demand generation efforts stand out as a lighthouse amidst this chaos.
There are at least two essential things that every solutions provider needs if they hope to effectively find their customers.
Engaging Content as a Foundation for Software Demand Generation
One of these essentials is a solid base of useful online content. The internet is absolutely dominated by two concepts: search and social media.
Google controls the vast majority of search, and it’s essential to have your online written content optimized so that their algorithms will recognize your content as useful. This enables customers to find your solutions when they’re specifically looking for someone to solve a problem they already know they have.
Social media is a different animal. While Facebook dominates it, it’s not always the most important platform to consider for business. Depending on your specific target market, you may need to devote more resources to platforms like Instagram or more often, LinkedIn.
Whichever platform you focus on, and for search benefits as well, the key is to regularly produce engaging content, that is both useful and interesting enough to share. Sharing is how you can get customers and prospects to do some of your marketing work for you.
Proactive Outreach For Generating and Capturing Demand
Not all of your marketing can come for free, of course. Especially when you’re just starting to build your brand, good software demand generation has to include some direct outreach. In other words, traditional sales methods.
That doesn’t mean traveling door-to-door, of course. Nor does it mean you have to do all of your own cold calling and emailing.
Those functions are still useful, though. A conversation with a prospect over the phone provides information and insights to both you and them in ways that an ordinary advertisement could never accomplish. You need to hear the tone of each others’ voice in an unscripted setting to gauge true interest.
Boom Demand Accelerates Software Company Growth
This is where Boom Demand comes in. Not only do we help our clients create the kind of content that their prospects want to see and share, we find the prospects that are most likely to become customers.
Our teams of sales development representatives make hundreds of cold and warm phone calls and emails each day to reach out and find the businesses out there that need your software solutions. They are masters of social media networking, and skilled in the art of presenting your case to interested potential clients. They hand over the warm prospects to you and your in-house account executives. You can focus on closing great deals all day!
Contact us today to ramp up your software demand generation strategies and find the clients who need you!