One of the following two things is true: Your prospective customers either don’t know you exist, or they don’t know how you can make their lives better with your product or service.
Demand generation marketing is how you get them interested.
This is about more than mere advertising campaigns.
Imagine a Venn diagram of all marketing activities. The “advertising” bubble is completely surrounded by the overlapping activities of demand generation. It’s only one aspect of a bigger picture.
That bigger picture includes the entire spectrum of the internet. It involves search engines, social media, online forums, product review sites, and videos. All need to be considered.
And not only considered. Managed with expertise. Managed by experts in comprehensive demand generation marketing.
You see, it used to be that customers got all their product information from very limited sources. They saw a TV commercial that piqued their interest. If they were serious, they would look for an article in a consumer reviews magazine.
That’s not how it is now.
Now, the power is in the hands of the consumer.
That’s because information has gone from controlled to downright oversupplied online. Customers can find anything they want to about any product they become aware of. All it takes is a keyword search.
That means that if you don’t tell the market about your product, your competitors will.
They won’t do it the way you’d like. They’ll make sure that their product looks better. Will they mention the feature that sets yours apart and offers more benefits? Don’t count on it. Will they talk about how much money your service will save? No, they’ll claim their own is of higher quality. Doesn’t matter if you know better.
It matters that your customers know better. It matters that they know about you!
You need to be proactive about the SEO that keeps you on page 1 of the Google search results for your market. That’s beside your pay-per-click campaigns. You need to be producing shareable social media content that highlights the benefits you provide. Your YouTube videos should be both informative and entertaining.
You need to be sure that you’ve already answered your customer’s questions. The answers should be easy to find, all over the web.
To do that, you need an effective demand generation marketing campaign.
Because it matters that your customers know about you!
It’s a lot to deal with. You don’t have time to do it all yourself. We can help. Contact BoomDemand today so we can get you started as soon as possible. Our team is ready to manage your campaign!